Pladis celebrates 125 years of McVitie’s Digestive

Pladis celebrates 125 years of McVitie’s Digestive ••

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Paulikpe.Net

Leading international manufacturer of biscuits and confectionaries, and home to iconic brands including McVitie’s, Godiva, Haansbro and Ulker; Pladis has launched a grand promotional campaign in celebration of the 125th anniversary of its famously loved McVitie’s Digestive biscuits.
Pladis announced the promotion at a media launch event held at the Renaissance Hotel in Lagos last week. According to the company, the 125th anniversary promo which commenced on Tuesday will last for three months and see customers winning a plethora of prizes which includes N1 million each for three customers; N500,000 each for six customers and instant airtime for 45,000 customers.
Commenting on the decision to launch a promotional campaign in celebration of the milestone, the Country Manager Pladis Nigeria, Kwame Wiafe, said: “The McVitie’s Digestive brand has enjoyed a lot of consumer love and support for over 12 decades across the globe, including Nigeria. We therefore decided to commemorate this great milestone by rewarding the very people who have made the McVitie’s Digestive brand story a successful one. That is our loyal customers.”
To participate in the 125th anniversary promotional and stand a chance to win exciting cash and gifts, all customers need to do is; buy any of the McVitie’s Digestive 125th anniversary promotional packs available in 40 grammes, 208 grammes sizes; scratch the foil to reveal the unique promo code; and text the code on the pack to the sms short code ‘55332’.
Explaining the selection process, Marketing Director, Toyin Nnodi said: “To make the promotion transparent and fair, all prizes won will be mutually exclusive to consumers. This means that once a particular phone number has been drawn for any of the prizes, it will be excluded from subsequent draws. This has been done to give all McVitie’s Digestive lovers an equal chance to win prizes at any time within the duration of the promo, irrespective of when they entered into the promo and to avoid unchecked multiple winnings.”
Toyin Nnodi further noted that the anniversary promotion is the first roll out exciting new developments from the brand. He said, “We are constantly thinking of ways to uphold the brand’s promise of providing happiness and deliciousness to consumers all over the world with every biscuit bite, and we will have exciting new developments this year.”


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